BCCI nets Rs 1,485cr. from 4 IPL sponsorships

My11Circle, RuPay, Angel One and Ceat have bagged sponsorship slots for the Indian Premier League (IPL) for a cumulative sum of Rs.1,485 crore, according to a report in the Economic Times yesterday.

Three out of four winners have bid for five years until 2028 while RuPay has bid for a three-year deal ending in 2026, the ET report quoted unnamed sources as saying.

The bids were submitted to the Board of Control for Cricket in India (BCCI) on Wednesday.

Tyre manufacturer Ceat has retained the strategic timeout partnership for five years with a bid of Rs. 240 crore, while there were no bidders for the orange and purple cap and umpire partnerships, the ET report quoted a source as saying.

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RU Ediriwira, Group CTO, NXTDigital Limited

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Vynsley Fernandes, MD & CEO, NXTDigital Limited

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Yugal Kishore Sharma CEO, ONEOTT Intertainment Limited

Amazing and grim battle for survival. Guess it will end up in Supreme Court. All that NCLT asked Zee to do was to file a reply to Invesco petition for a EGM. Now this is getting too serious. So far Invesco has been hammered for demanding an EGM. What is Zee upto? Ofcourse my lawyer community knows better!