In a groundbreaking collaboration, BharatBox and Shemaroo Entertainment have achieved remarkable success with their ‘Jab We Met’ digital collectibles campaign, selling out 3,333 exclusive avatars within 45 days. Based on the beloved character Geet, portrayed by Kareena Kapoor in the iconic Bollywood movie, the collectibles were integrated into a themed game on The Sandbox metaverse, capturing fans’ hearts globally.

This initiative, blending Bollywood charm with cutting-edge metaverse technology, generated over USD 40,000 in revenue. It highlighted the rising interest in culturally rooted digital assets, particularly in India. With buyers from across the globe, the campaign not only cemented Shemaroo Entertainment’s intellectual property on the global stage but also amplified BharatBox’s influence in entertainment and blockchain gaming.
1. Massive Participation: Over 67,000 creators and users actively engaged in the campaign.
2. Strategic Rollout: The campaign was supported by teaser promotions, educational content, and allowlist openings. Early incentivization included play-to-earn (P2E) models and quests.
3. Key Opinion Leader (KOL) Engagement: Three Ask-Me-Anything (AMA) sessions with The Sandbox drew more than 200,000 tune-ins.
4. Rewards for Fans: Social media giveaways included $SAND cryptocurrency and exclusive physical rewards for avatar holders.

The Jab We Met campaign underscored the untapped potential of Bollywood intellectual properties (IPs) in the metaverse. By leveraging BharatBox’s blockchain infrastructure and no-code tools, creators and players alike enjoyed democratized access to the platform, fostering a strong community within the play-to-earn ecosystem.

Karan Keswani, CEO of BharatBox, hailed the campaign as a testament to metaverse innovation, stating, “This milestone reinforces BharatBox’s ability to deliver culturally resonant and commercially successful projects in the metaverse.”

Arghya Chakravarty, COO of Shemaroo Entertainment, emphasized Bollywood’s seamless transition into digital platforms, remarking, “The success of these digital collectibles highlights how timeless storytelling can redefine entertainment in the digital era.”

The campaign’s success positions BharatBox and Shemaroo Entertainment as pioneers in metaverse-based entertainment. With India’s blockchain gaming market expanding rapidly—creators doubling from 150,000 to 350,000 in less than a year—the collaboration sets the stage for future cultural IPs to thrive in a decentralized digital economy.

As this partnership opens new pathways, it reaffirms India’s emergence as a key player in the global metaverse landscape.