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4 years ago 06:20:17pm Television

Bhumi Pednekar launches Environmental Footprint Calculator

New Delhi, 22-April-2021, By IBW Team

Bhumi Pednekar

On the occasion of World Earth Day, Bollywood star and climate advocate Bhumi Pednekar along with her Climate Warrior advocacy initiative has joined hands with pre-loved thrifting store Dolce Vee (from the social enterprise platform SaltScout), launched the Dolce Vee Environmental Footprint Calculator.

The actress initiative has been putting the environment at the forefront while raising awareness and helping people to understand the current situation of climate-friendly lives.

On World Earth Day, Bhumi has taken it to the next level, with a novel way for the individuals to contribute to significant the environmental conversation simply and practically, while also seeing their tangible impact.

For instance, the most recent pair of jeans they processed saves an estimated 1826 liters of water, which is about as much as a person drinks in a year, and an estimated 4 kg of carbon dioxide or equivalent greenhouse gases, which is roughly equivalent to driving a car for 23 km – all from buying that single pair preloved over newly manufactured!

The ‘Durgamati’ star is leading with an example. As she will go live on her social media platform for an interactive session to give her fans a live demo of how the calculator works. And fans will be able to send in information on their clothing for live prices.

Bhumi will be wearing a preloved piece during the session herself, as in the first nationwide call to action of its kind, Bhumi has made it easy for everyone to contribute and be the ‘climate warriors’.

On Earth Day, I will be giving pieces from my wardrobe a new life with you, and also launch the Dolce Vee Environmental Footprint Calculator so you can see your very real impact by choosing preloved,” says Bhumi.

She also added, “Everyone can be a Climate Warrior with this initiative. If you have good condition clothing and accessories that you’d like to share, you can donate them for a charity sale too! Just DM on the Instagram handle @dolceveelove, and we can sort out doorstep pick up from you, wherever you are across India. What’s more, you will even be given an estimate of the water and carbon savings arising from your contribution!”


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