Ganesh Chaturthi, the much-anticipated festival celebrating the birth of Lord Ganesha, has taken on an even more majestic aura this year as BIG FM, one of India’s leading radio networks, proudly marks its 15th year of exclusive radio partnership with Lalbaughcha Raja.

With the enthusiastic support of presenting sponsor Union Bank of India and co-sponsors Finolex Pipes and Ather, this year’s celebration promises to be an unforgettable experience for millions of devotees and listeners.

The festivities, which kick off with the grand unveiling of ‘Lalbaughcha Raja,’ are at the heart of Ganeshotsav celebrations in Maharashtra. BIG FM, under the banner of ‘Bajega Band Aur Baaja, BIG FM Phir Karvayega Big Darshan of Lalbagh Cha Raja,’ is all set to bring the grandeur and devotion of this event closer to its vast audience.

The radio network’s talented RJs will be broadcasting live from Lalbaug, engaging with devotees, organizers, officials, and eager listeners, serving as a bridge between people from across India and the divine darshan of Lalbaughcha Raja, the radio station said in a statement.

This year, BIG FM takes the celebration a step further with digital live coverage from the location, providing the audience with a front-row seat to the festivities. Celebrity appearances alongside the RJs will add an extra layer of fervor and enthusiasm, making this year’s celebrations truly memorable.

Notably, BIG FM has a special musical treat in store for devotees this year, as they prepare to release an exclusive song, beautifully sung by the exceptionally talented artist, Brijesh Shandilya. The melodious composition will be brought to life by BIG FM RJs, adding an enchanting rhythm to the celebrations.

Sunil Kumaran, COO of BIG FM, expressed his excitement, stating, “Lalbaughcha Raja holds a special place in the hearts of Mumbaikars, and our longstanding partnership exemplifies our commitment to bringing this divine experience closer to every home. Now, in our 15th year of this initiative, we are thrilled to continue to personalize the sacred experience for our listeners and devotees. With various on-ground, digital, and on-air activities planned, we aim to unite the hearts of all devotees and create a memorable celebration that reflects the essence of Lalbaughcha Raja.”

As the 10-day celebrations culminate with the Visarjan, BIG FM will provide live coverage of the event, offering real-time updates through a helicopter ride. This live event aims to spread goodwill, cheer, and unite well-wishers nationwide with Lord Ganesha. The initiative is being extensively promoted through on-air, digital, social media elements, and on-ground activations, ensuring that this year’s Ganesh Chaturthi celebrations will be etched in the memories of devotees and listeners alike.