Following the phenomenal success of its seventh season, BIG FM is preparing to launch the eighth season of its much-loved singing talent show, BIG Golden Voice.

Year after year, the first-of-its-kind on-air singing talent hunt has emerged as a platform for participants to showcase their singing prowess. To add to the excitement this year, the radio network has enlisted the help of renowned singer Javed Ali, who will serve as mentor and judge.

In the age of embracing digital, the core theme for the new season centers on ‘Iss Baar Mobile Banega Mic’ unveiling innovative formats to participate and provide a platform to talents across the nation.

BIG The Golden Voice Season 8 auditions will take place in more than 50 cities. In keeping with the theme, the mobile phone will play an important role in the audition process this year. The radio network will unlock every avenue for contestants to get on board this musical journey only with the use of a mobile phone.

Through the comfort of their homes, participants can submit their auditions through one of the four methods – they can either do it via social media platforms Instagram/Facebook or Whatsapp. They can also go the telephonic route with IVRS or visit the dedicated micro-site.

The winner of the season will be announced at a spectacular on-ground event with Javed Ali, making the finale even more exciting. Not only that, but the winner will have the opportunity to appear in a music video with the talented singer.

“We have celebrated 7 glorious seasons of our marquee property, BIG Golden Voice,” said Sunil Kumaran, COO of BIG FM, of Season 8. Now stepping into its 8th season, the quality of engagement that this talent hunt has garnered over the years speaks volumes of its popularity among our audience. With the most recent season, we expanded our horizons to provide a golden opportunity to a larger demographic via a multi-media and multi-platform approach. We look forward to another successful season and witnessing the power of voice with Javed Ali as the judge and mentor this season.”

Javed Ali adds, “BIG FM has given a platform to many amazing talents in the country through their marquee music show BIG Golden Voice and it is an absolute pleasure for me to be a part of a show that showcases the country’s finest voices. It is interesting how the radio network has opened doors for many through its theme this year, inviting nominations from the remotest regions of the country. I look forward to mentoring, judging, and encouraging these talents and presenting them to our country.”

BIG Golden Voice, one of the most prestigious talent hunt shows curated by the radio network is making its comeback after 3 years. With a celebrity singer on board as the mentor, the brand has also amped up the promotions with a 360-degree campaign across on-air, digital, influencer engagement, and on-ground activations.