BIG FM, one of India’s leading radio networks, has successfully wrapped up its purpose-driven campaign, ‘Bano India Ke Angdaata’, positioning itself as the first radio network to nationally champion the cause of organ donation. The initiative, which reached over 200,000 people, encouraged thousands of individuals to pledge their support for organ donation, spreading a message of compassion and hope across the nation.

According to a press release, the campaign was driven by BIG FM’s team of RJs, including RJ Vrajesh Hirjee, RJ Akriti, RJ Sangram, RJ Nayana, and others, who not only raised awareness but also pledged to become organ donors themselves. Their efforts were amplified by support from Bollywood stars like Rajkummar Rao, Kartik Aaryan, Sonakshi Sinha, Sunny Leone, and Raveena Tandon, alongside industry icons such as Farah Khan, Palak Muchhal, Akriti Kakar, and others.

Prominent leaders also lent their voices to the cause, with Anupriya Patel, Minister of State for Health & Family Welfare, Goa Chief Minister Pramod Sawant, and Delhi Health Minister Saurabh Bharadwaj joining the movement. BIG FM collaborated with the National Organ and Tissue Transplant Organisation (NOTTO) to drive the cause forward, with Anil Kumar, Director of NOTTO, highlighting the critical importance of organ donation.

Athletes such as Anil Srivatsa, a double gold medallist at the World Transplant Games, and Sunayana Singh, CEO of ORGAN India, also contributed their voices, alongside Dr. Vishal Chadha and Advocate Prashant Ajmera, key figures in the organ donation advocacy space.

In a statement, Sunil Kumaran, COO of BIG FM, said, “We take pride in being the first radio network to bring organ donation to the forefront of national conversations. The campaign’s success and widespread engagement show that people are not just aware but are ready to take action towards this life-changing cause.”

The campaign culminated with the release of ‘Tu Farishta’, a heartfelt anthem composed and sung by popular playback artist Aaman Trikha. The anthem, available on Instagram and major music platforms, further amplified the emotional message of the campaign.

BIG FM also utilized innovative strategies such as live studio setups in metro trains across Lucknow, Delhi, and Mumbai to ensure the message reached every corner of the country. The campaign’s closing efforts included interviews with donor families and recipients, along with powerful video content that underscored the life-changing impact of organ donation.

The overwhelming response to the ‘Bano India Ke Angdaata’ campaign marks a significant milestone in India’s journey towards widespread organ donation awareness and action.