BIG FM wraps up the third season of its empowering campaign, ‘Main Bhi Finance Minister,’ aimed at inspiring women to take charge of their finances.
Hosted by popular RJ RJ Rani, known for her show ‘Aap Jaisi Rani,’ the month-long initiative was sponsored by Avdhoot Sathe Trading Academy, a leading stock market learning institute.
The campaign served as a platform to address financial disparities and promote gender equality, featuring engaging activities and discussions. Notably, rapper AGSY collaborated with BIG FM to create an anthem for the initiative, adding an entertaining twist to the campaign.
Celebrity guests such as Alia Bhatt, Yami Gautam, and Adah Sharma, along with finance specialists like Pooja Bhinde and Dr. Priyanka Singh, contributed valuable insights on investment and finance. Sessions like ‘Men Supporting Women’ provided diverse perspectives on financial management.
A ‘BIG Female Jock Round Table Conference’ convened leading voices in the industry, fostering personal stories and spontaneous discussions. The campaign culminated with ‘5 Stories of Laxmi,’ highlighting real women making strides in investment, narrated by Avdhoot Sathe.
Sunil Kumaran, COO of BIG FM, expressed pride in the overwhelming response, emphasizing the proactive steps women are taking to strengthen the economy. The campaign’s success in bridging gender disparities was attributed to collective efforts from sponsors and experts.
As part of the campaign, a financial training workshop hosted by Avdhoot Sathe and BIG FM RJs attracted hundreds of participants, both online and offline. The event showcased widespread engagement and enthusiasm, with audio bytes capturing its essence broadcast across all shows.
With its commitment to empowering women through financial literacy, BIG FM’s ‘Main Bhi Finance Minister S3’ concludes on a high note, leaving a lasting impact on audiences across India.