BIG FM, India’s leading radio network, is set to empower women with financial literacy through the launch of the third season of its acclaimed show, ‘Main Bhi Finance Minister.’
With a dedicated focus on enhancing women’s understanding and encouraging them to take charge of their finances, the show aims to bridge the gap in financial inclusion for women across the country.
Helmed by BIG RJ – RJ Rani, known for her popular afternoon show ‘Aap Jaisi Rani,’ the third season of ‘Main Bhi Finance Minister’ will shed light on pressing issues surrounding financial empowerment for women in India. With one in every five women lacking access to a bank account, the show endeavors to promote gender equality through interactive activities and insightful discussions.
Over the course of four weeks, BIG FM will host a variety of activities aimed at educating women about financial empowerment. Expert sessions will feature finance specialists and celebrity guests including Raveena Tandon, Nora Fatehi, Divya Dutta, Adah Sharma, Sinny Shetty, Poonam Rungta, CEO of LJ Business School, and Richa Singh, CFO at Prenod, among others.
These sessions will delve into the significance of investments, demat accounts, and effective money management strategies. Senior finance experts such as Avdhut Sathe, Santosh Navlani, and Pankaj Mathpal will advocate for men’s support in enhancing women’s financial literacy.
Celebrities like Rani Mukherjee, Alia Bhatt, Shilpa Shetty, Yami Gautam, and others will share personal insights on financial literacy, adding a personal touch to the discussions. Participants will also have the opportunity to share personal stories and engage in vox pop discussions exploring the historical relationship between women and the Indian economy.
Sunil Kumaran, COO of BIG FM, emphasized the pivotal role women play in driving India’s growth and prosperity, stating, “Our ‘Main Bhi Finance Minister’ initiative is more than just a show – it’s a movement towards building a stronger, more empowered India.”
The show will culminate with a comprehensive trading workshop by seasoned professionals, providing practical investment guidance to women. Both online and on-ground trading workshops will invite registrations from women across the nation. Following the conclusion of the show, BIG FM will introduce a weekly segment, “Thursday Investopedia,” highlighting learning curves and positive stories to inspire and educate listeners on wealth management.
Stay tuned as BIG FM takes this journey forward to transform the lives of countless women through financial education.