BIG FM taps Jay Soni as India’s first digital jockey

BIG FM has launched India’s first-ever Digital Jockey initiative with popular actor Jay Soni at the forefront. Blending the legacy of radio storytelling with today’s content-forward digital landscape, the network is ushering in a new era of immersive, platform-agnostic entertainment.

Jay Soni, best known for his roles in Indian television and his proud Gujarati roots, will host Gujarat Diaries — a digital content series that dives deep into the heart of Gujarat. From local traditions and vibrant cultural nuances to inspiring stories of entrepreneurs, artists, and changemakers, the series promises to offer audiences a rich and authentic narrative of the state. The initiative is not just a content launch, but a cultural celebration tailored for the digital age, the radio network said in a press release.

For BIG FM, this isn’t just an upgrade — it’s a reinvention. With a strong push toward digital platforms like YouTube, Instagram, and podcasts, the network is shaping a future where content is not confined to the airwaves. The Digital Jockey format invites creators to take on storytelling roles that span formats, connect communities, and champion local culture.

Sharing his thoughts on the milestone, Sunil Kumaran, COO of BIG FM, said, “We’re thrilled to introduce Jay Soni as India’s first Digital Jockey representing Gujarat. With this, we mark a significant milestone in BIG FM’s transformation. Digital Jockeys will not only drive innovative storytelling but also help us deepen community engagement and create high-impact campaigns for our partners.”

Jay Soni, clearly excited about his new role, added, “It’s an honour to step into this new avatar with BIG FM. As a Gujarati, this series is incredibly close to my heart. Through Gujarat Diaries, I hope to reconnect with my roots and bring untold, beautiful stories from my homeland to a wider digital audience. It’s going to be a journey of emotion, pride, and discovery.”

The launch of the Digital Jockey model complements BIG FM’s wider digital transformation strategy, which includes community-driven initiatives like #TheSocialStar, MOMfluence, and BIG Dhun. With its commitment to becoming a 360° content powerhouse, BIG FM is poised to lead India’s next wave of hybrid media storytelling.

As the first chapter of Gujarat Diaries goes live, fans of Jay Soni and lovers of authentic Indian stories have much to look forward to. In a world that’s constantly scrolling, BIG FM is making sure that stories still have the power to stop us — and stay with us.

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“This initiative will empower subscribers to pay online and subscribe to the channels they want to watch and get it activated on their TV sets in real-time without any delay. Without needing to undertake any software development, LMOs can approach Mobiezy for their pre-built and pre-integrated solution that uses NXTDigital’s news APIs and can be up and running with their own mobile apps within just a few days.”

RU Ediriwira, Group CTO, NXTDigital Limited

“With the launch of Partnership for Growth 3.0 we intend to expand our network with 40 new NXTHUBs, each offering up to 650 live TV channels and broadband. Our efforts are focused on harnessing the convergence of technologies, developing robust apps and creating new business models that will help the overall ecosystem, delivering the best experience to our subscribers. We hope to achieve a stronger foothold in the rural regions of the country and grow our subscriber base.”

N.K. Rouse, COO, NXT Digital Ltd

“One of the key principles of the Hinduja Group is ‘Partnership for Growth’. After 2.0 saw the launch of HITS to connect LMOs in even the most remote locations through the only satellite-based cable TV platform in India; 3.0 focuses not just on strengthening the overall ecosystem we have built, but harnessing the convergence of technologies – to be delivered through a national network of NXTHUBs. Video and broadband are only the beginning of the digital highway of services that we have developed for roll-out backed by a robust suite of innovative apps developed by service providers exclusively for our LMOs and subscribers.”

Vynsley Fernandes, MD & CEO, NXTDigital Limited

“Wireline broadband is becoming ever more important not only in connecting homes across the country but also small to large enterprises-to the digital economy. The NXTHUBs will be the perfect point-of-presence to offer broadband services to cater to these consumer needs.”

Yugal Kishore Sharma CEO, ONEOTT Intertainment Limited

Amazing and grim battle for survival. Guess it will end up in Supreme Court. All that NCLT asked Zee to do was to file a reply to Invesco petition for a EGM. Now this is getting too serious. So far Invesco has been hammered for demanding an EGM. What is Zee upto? Ofcourse my lawyer community knows better!