‘Bigg Boss S18’ has wrapped up yet another unforgettable chapter, leaving behind a trail of record-breaking numbers and an intense fan following. The reality show amassed a staggering 205 million+ views across TV and JioCinema, with an astonishing 112 billion viewing minutes, The Telegraph India has reported.
The digital dominance of ‘Bigg Boss 18’ was evident, as it garnered 2.9 billion views on JioCinema alone, while social media engagement reached an all-time high with 5.6 billion views across multiple platforms, making it one of the most-watched and talked-about seasons in the show’s history.
Ajit Varghese, Head of Revenue – Entertainment & International, JioStar, shared his excitement about the show’s success, “Year after year, Bigg Boss continues to redefine entertainment, engaging audiences like never before. The show’s growing popularity and unparalleled reach make it the ultimate platform for brands seeking deep audience connections and a competitive edge in the marketplace. We are thrilled with this season’s overwhelming response and look forward to raising the bar even higher.”