JioCinema, a popular streaming platform in India, has achieved yet another milestone in the world of entertainment. Following the immense success of the Indian Premier League (IPL), JioCinema has now delivered another streaming mega-hit with Bigg Boss OTT, a digital-only version of the iconic reality show hosted by Salman Khan. 

As per the Press release, unlike previous seasons, Bigg Boss OTT is being telecast live 24 hours a day and is accessible to all viewers in India for free. Since its launch on June 17, Bigg Boss OTT has garnered massive popularity, making it the most streamed entertainment property in India. 

The show has already amassed over 400 million video views in just over two weeks. Impressively, it has generated more than 4 billion minutes of watch time across 35 million viewers, establishing itself as one of the most successful seasons to date. The current season has broken records for the highest number of weekly votes, surpassing the previous record set by Season 13. Within the first two weeks alone, more than 150 million votes were registered.

What sets Bigg Boss OTT apart is its innovative and interactive elements, which have taken fan engagement to new heights. Viewers have the option to access multi-camera feeds, 360-degree cameras, live chats, and voting, among several other unique features. The show has introduced segments like “Meme The Moment,” allowing viewers to create memes using the funniest and quirkiest scenes from Bigg Boss OTT. Additionally, through “Janta Ka Vichar,” fans can submit their best video questions for contestants and get a chance to have a video call with Salman Khan on the show’s “Weekend Ka Vaar” episodes.

The success of Bigg Boss OTT has not only captivated viewers but also attracted advertisers. The show’s extensive reach and unique engagement options have made it a prime platform for brands to integrate and create value for their consumers. With the popularity of the show and Salman Khan as the host, a diverse range of brands have partnered with JioCinema for Bigg Boss OTT. 

Vimal Elaichi is the presenting sponsor, while Too Yumm is the powered-by sponsor. Other special partners include Vicco Vajradanti Sugar Free Paste, Paytm, Silver Coin Chakki Atta, Lenskart, and Ching’s Schezwan Chutney, among others. Advertisers across various categories are also leveraging JioCinema’s ad-tech suite to enhance the reach and engagement of their brands.

Bigg Boss OTT has proven to be a game-changer in the streaming industry, delivering exceptional entertainment and engagement to audiences while offering a valuable platform for advertisers. With its record-breaking viewership and interactive features, the show continues to captivate and entertain millions of viewers across India.