Building on the success of the limited-edition packs with the blockbuster movie ‘Jawan’, Bisleri has unveiled its latest partnership with the much-anticipated Bollywood movie ‘Tiger 3‘, featuring superstar Salman Khan and Katrina Kaif
The exclusive Bisleri X Tiger 3 limited-edition packs will showcase the charismatic duo Salman Khan and Katrina Kaif. It will be available in a diverse range of sizes, catering to all preferences, including 250ml, 500ml, 1 litre, 2 litres and 5 litres, the beverages company said in a press release.
Commenting on the association, Tushar Malhotra, Head of Marketing at Bisleri International Pvt. Ltd., said, “Bisleri’s limited edition partnership with ‘Tiger 3’ features Bollywood icons Salman Khan and Katrina Kaif ,which is part of our strategy to create excitement and in the moment conversations with our consumers to create brand love.”
Bisleri’s association with ‘Tiger 3’ is an ode to the Bollywood cinematic grandeur, celebrating the movie in its magnificent form. These limited-edition packs will be promoted nationwide, encompassing both general and modern trade outlets. Also, it will be available online through the Bisleri @Doorstep app.
Bisleri International has a presence with 128 operational plants and a robust distribution network of over 6,000 distributors and 7,500 distribution trucks across India. It offers a range of beverages that are produced for all occasions, including the premium category of beverage under Vedica brand name.