Bodhitree appoints Sudip Roy CRO; launches new revenue division

Bodhitree Multimedia Limited, a leading content production company, has announced the appointment of industry veteran Sudip Roy as Group Chief Revenue Officer and the launch of its new division, Bodhi Tree Ventures.

The new division has been established as a dedicated business unit for digital content monetization, focusing on building and managing IPs across platforms like YouTube and other digital platforms, Bodhitree Multimedia said in a statement yesterday.

With over 25 years of experience in media revenue management, Roy brings a proven track record from leadership roles at Star News, Zee, Neo Sports, Network18 and TCM. Under his stewardship, Bodhitree Ventures will develop and operate specialized digital channels, retain and monetize proprietary IPs, and explore third-party content monetization opportunities.

With Bodhitree Ventures, the company aims to move beyond content creation and step into owning, scaling, and monetizing digital assets. This initiative, led by Roy and Mautik Tolia, is set to position Bodhitree Multimedia at the forefront of the digital-first entertainment landscape, the company asserted.

The unit is modeled akin to a digital response arm, strategically structured to unlock new revenue streams.

Speaking about the development and new ventures, Mautik Tolia, MD, Bodhitree Multimedia Ltd, said, “We are delighted to welcome Sudip Roy to Bodhitree as we are entering a decisive phase of growth. His strategic acumen and deep understanding of driving revenue strategies and scaling digital businesses make him the perfect fit to lead Bodhi Tree Ventures. This new division marks a pivotal shift in our journey — from being content creators to becoming owners and monetizers of scalable digital IPs. This is an evolution toward owning and building a future-focused revenue model. Together, we aim to shape a resilient and forward-looking content business.”

Commenting on his new role, Roy stated, “With the launch of Bodhi Tree Ventures, we are laying the foundation for a future-ready, digital-first business focused on scalable IPs, strategic partnerships, and innovative monetization models. I look forward to collaborating with Mautik and the team to build sustainable revenue engines and shape the next chapter of value creation for the company.”

Bodhitree Multimedia Limited, founded by Mautik Tolia and Sukesh Motwani, is a leading Indian entertainment content production company. With over 3000+ hours of content produced across 50+ shows for major broadcasters and OTT platforms, it specializes in drama, thriller, horror, comedy, and lifestyle genres.

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Yugal Kishore Sharma CEO, ONEOTT Intertainment Limited

Amazing and grim battle for survival. Guess it will end up in Supreme Court. All that NCLT asked Zee to do was to file a reply to Invesco petition for a EGM. Now this is getting too serious. So far Invesco has been hammered for demanding an EGM. What is Zee upto? Ofcourse my lawyer community knows better!