Reliance Jio has been ranked as the strongest brand in India for the year 2021 by the Brand Finance 2021 report by virtue of user trust, investor faith and overall business performance.

According to a report carried by news18.com, the Brand Finance 2021 report also states that Jio is the strongest telecom operator brand in the world.

The brand, owned by Mukesh Ambani’s Reliance Industries Limited, had finished as the second strongest brand in India according to the 2020 survey, and a dominant past year has seen it now climb to the top, news18.com reported.

Reliance Jio has maintained its dominance in India with customer centric operations in the user space, and robust, continuing investor interest. The telecom operator, which is the largest by market share in India, has since diversified into the entire technology space.

With Jio Platforms, the company has delved into unprecedented work on technologies by Indian companies – in fields such as AI, services such as JioMeet, JioPages, and gaming endeavours too.

Jio is now also set to become the first Indian telecom operator to premiere consumer 5G services in the country. The Jio 5G service is slated to be fully developed in India, and built from scratch to cater to India’s needs.

“Jio scores highest in all metrics – consideration, conversion, reputation, recommendation, word of mouth, innovation, customer service and value for money, compared to its telecom competitors in India. The brand has no major weaknesses within the sector, and unlike many telecom brands globally, Jio has shown that it has broken the mould, and enjoys genuine affection from consumers,” news18.com quoted Savio D’Souza, valuation director at Brand Finance, as saying.

Brand Finance is the world’s leading brand valuation consultancy. Bridging the gap between marketing and finance, Brand Finance evaluates the strength of brands and quantifies their financial value to help organisations of all kinds make strategic decisions.