Existing subscribers form a large chunk of views on Zee5 Salman starrer Radhe released yesterday on Zee5/Zee Plex platforms; our channel checks indicate that the film is expected to garner almost 2.5-3mn views in the first weekend, however a large portion of this are expected to be through existing Zee5 subscribers; we expect...

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TV Monthly Monitor - April’21 - Viewership shifts, yet rankings intact Listed broadcasters’ overall performance Zee: Rankings intact, viewership weakness in GECs offset by strong come-back in the movies genre Zee reported a mixed performance in April, as group level ranking within the key...

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• Consolidated revenues declined by 5% YoY to INR 13,480mn during the quarter, impacted by the second wave of COVID-19 pandemic, while revenues declined 1% QoQ led by the high base of festive season during Q3FY21.
• Ad revenues during the quarter declined 5% YoY to INR 8490mn while Subscription revenues remained flat YoY at I...
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#SalmanKhan’s #Radhe will release simultaneously in cinemas and digital mediums [pay per view] on 13 May 2021... View and Impact analysis With cinemas being shut in many states (Mah, Guj, Rajasthan, Delhi, Chattisgarh), it is highly unlikely that cinema will see any benefit of this Further , this film will hit cinemas -...

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Force majeure clause to be applicable again this year in places where malls are shut Our channel checks with mall consultants indicate force majeure will apply yet again in the current lockdown situation; as of now Maharashtra, MP, Chattisgarh have implemented a lockdown for one month until 5th May and other states like Delhi, ...

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TV Broadcasting Space : Ad. growth back in growth trajectory

• We expect Zee Entertainment to report growth in ad revenues by 5% YoY, while a decline of 3.5% YoY for SUNTV, largely since the ad spends after an uptick during the festive season in Q3 have stabilised on QoQ basis and local advertising remains low for regional ge...
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