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TV Monthly Monitor – Feb’21: Another month of STAR dominance

STAR dominates Hindi GEC; Z stable on the back of Z Anmol

Within the Hindi GEC (urban) genre, STAR Plus retained the top spot with viewership gains of 46bp MoM to 19.7%. Colors retained the second spot for the second consecutive month to 14.8% share, flat MoM on the back of Big Boss Finale during the month. Sony SAB was third, with a 1...


Netflix, Prime Video, Disney+ top US OTT platforms: Parks Associates

The next moves of the Media and Broadcast industry in the Post-COVID world

The pandemic outbreak in 2020 had a monumental impact globally, creating unrest and bringing unpredictability across professional and personal lives. As we were confined to the four walls of our homes, the idiot box or the personalised gadget became our saviour and probably the only source of entertainment. As the world battles hard to tide over...


Cable operators depend on SC to lend a helping hand against battle with MSOs

केबल टीवी को ब्राॅडकास्ट ना मानने का कारण

-By Dr.A.k. Rastogi
भारत में ब्रॉडकास्टिंग बिल क्यों नही लाया जा सका यह तो सरकार के लिए गम्भीर चिंतन का विषय होना चाहिए लेकिन केबल टीवी को ब्राॅडकास्टर का दर्जा ना दिए जाने का यह एक बढ़ा कारण है क्योकि ब्राॅडकास्ट एक्ट ना होने के कारण ब्राॅडकास्ट रेग्यूलेट अथाॅरिटी भी नहीं बनाई जा सकी इसीलिए ट्राई ही केबल टीवी को भी देखती है। ट्राई अर्थ...