Guest Column: All about consolidation, partnership-led growth in M&E

Guest Column: All about consolidation, partnership-led growth in M&E

Calendar year 2023 was a mixed bag for the media and entertainment (M&E) industry as linear TV reported below par growth (decline of 1-2 percent YoY – ex sports) due to i) lower spends by e-commerce/gaming companies ii) diversion of festive spends towards Cricket World Cup negatively impacting growth for other ge...


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Guest Column: Future OTT trends in India to watch out for

To put a perspective on sheer numbers, Indian media and enetertainment (M&E) industry today stands valued at 26 billion USD with two-third of growth in the last three years coming from the digital subsegments.

Since last five years, the Indian Government has been pushing the agen...


Guest Column: Landing page --- good or bad?

Guest Column: Landing page — good or bad?

The views on landing pages, much like everything in life, have their own two sides of a coin. The two sides in this case simply are views for and against landing pages.

But what exactly is a landing page? It refers to a scenario where cable & satellite audiences are exposed to a ...