Indian Media Scenario 2023
From a single-channel Doordarshan channel in 1982 to 900 TV channels in 2023, Indian media has seen an enormous explosion of multi-language content, with 200 million TV homes. There are
Category: Article
Guest Column: Three Decades of Unfinished Communication Media Rules
While it is a truism that the march of technology outstrips regulation, India has been particularly tardy in framing technology-neutral regulations to ensure a level playing field for competing modes of communication media focusing on consumer needs.
Guest Column: All about consolidation, partnership-led growth in M&E
Calendar year 2023 was a mixed bag for the media and entertainment (M&E) industry as linear TV reported below par growth (decline of 1-2 percent YoY – ex sports) due to i) lower spends by e-commerce/gaming companies ii) diversion of festive spends towards Cricket World Cup negatively impacting growth for other ge...
Guest Column: RIL-Disney India deal can be structurally disruptive
Reportedly, Reliance is in talks to acquire Disney India assets (with OTT) for USD 10bn, at a steep 40 percent discount versus Disney’s acquisition of Star India at USD 15-16 bil...
Guest Column: Future OTT trends in India to watch out for
To put a perspective on sheer numbers, Indian media and enetertainment (M&E) industry today stands valued at 26 billion USD with two-third of growth in the last three years coming from the digital subsegments.
Since last five years, the Indian Government has been pushing the agen...
Guest Column: Landing page — good or bad?
The views on landing pages, much like everything in life, have their own two sides of a coin. The two sides in this case simply are views for and against landing pages.
But what exactly is a landing page? It refers to a scenario where cable & satellite audiences are exposed to a ...