As the curtains rise on 2024, India's media and entertainment scene promises an extraordinary chapter. With a surge in digital media consumption, the country stands as the second-largest market globally, following China. The proliferation of smart TVs and affordable internet-enabled devices has empowered fans with an unprecedented array of ch...
Category: Content
Bollywood: It is a common name for the Indian film Industry. It is a combination of Bombay and Hollywood. The city of Bombay, which is known as Mumbai today, is the Hindi film industry.
Hollywood: It is a US film industry in a neighborhood of Los Angeles, California where movies and Television series are made.
Tollywood: The Indian Telugu – language film industry, based in Hyderabad, Telangana.
TheSmallBigIdea’s innovative marketing of ‘Merry Christmas’
In a revolutionary marketing move, TheSmallBigIdea's film marketing division orchestrated a Christmas branding spectacle across cities nationwide to propel the much-anticipated movie starring Katrina Kaif and Vijay Sethupathi, 'Merry Christmas,' into the spotlight. The team initiated an unconventional guerri...
Youth contribute $11 bn to social media ad revenue: Study
Social media giants like Facebook, Instagram, Snapchat, TikTok, X (formerly Twitter), and YouTube collectively made nearly $11 billion in advertising revenue from US-based users younger than 18 years of age in 2022, a new study has revealed. In the study led by Harvard T.H. Chan School of Public Health,...
Gary Oldman reflects on ‘Mediocre’ performance as Sirius Black in Harry Potter Films
In a candid conversation on the Happy Sad Confused podcast, veteran actor Gary Oldman expressed self-criticism regarding his portrayal of Sirius Black in the Harry Potter series. Labeling his work as "mediocre," Oldman hinted at potential regrets and speculated how awareness of the character...
Japan to regulate Google, Apple App store dominance
Japan is reportedly working on a regulation that would require Google and Apple app stores to allow third-party platforms and their billing systems. The new regulation would ask Apple and Google to allow outside app stores and payments on their mobile operating systems, IANS reported. The m...
Harpic, News18 launch awareness film for hygienic toilets
In a collaborative effort under the flagship initiative, Mission Swachhta Aur Paani, Harpic and News18 Network have unveiled a compelling cause awareness film aimed at promoting responsible toilet behavior and hygiene across India. Inspired by Mahatma Gandhi's cleanliness ideals, the film seeks to instiga...