storytelling

Innovative storytelling methods expected for India’s narrative in 2024

As the curtains rise on 2024, India's media and entertainment scene promises an extraordinary chapter. With a surge in digital media consumption, the country stands as the second-largest market globally, following China. The proliferation of smart TVs and affordable internet-enabled devices has empowered fans with an unprecedented array of ch...


Youth contribute $11 bn to social media ad revenue: Study

Youth contribute $11 bn to social media ad revenue: Study

Social media giants like Facebook, Instagram, Snapchat, TikTok, X (formerly Twitter), and YouTube collectively made nearly $11 billion in advertising revenue from US-based users younger than 18 years of age in 2022, a new study has revealed. In the study led by Harvard T.H. Chan School of Public Health,...


Google

Japan to regulate Google, Apple App store dominance

Japan is reportedly working on a regulation that would require Google and Apple app stores to allow third-party platforms and their billing systems. The new regulation would ask Apple and Google to allow outside app stores and payments on their mobile operating systems, IANS reported. The m...


News18

Harpic, News18 launch awareness film for hygienic toilets

In a collaborative effort under the flagship initiative, Mission Swachhta Aur Paani, Harpic and News18 Network have unveiled a compelling cause awareness film aimed at promoting responsible toilet behavior and hygiene across India. Inspired by Mahatma Gandhi's cleanliness ideals, the film seeks to instiga...