The media diets of viewers and listeners in the UK appear to be more diverse and fragmented than ever, according to Ofcom’s latest annual report...
Category: Content
Bollywood: It is a common name for the Indian film Industry. It is a combination of Bombay and Hollywood. The city of Bombay, which is known as Mumbai today, is the Hindi film industry.
Hollywood: It is a US film industry in a neighborhood of Los Angeles, California where movies and Television series are made.
Tollywood: The Indian Telugu – language film industry, based in Hyderabad, Telangana.
Advertisers cautious about X rebrand, says WPP CEO
Brands are deferring advertising on social media platform X, the new name for Twitter, until they understand where owner Elon Musk is taking the company, according to the CEO of ad group WPP (WPP). Musk unveiled the new name and log...
WPP, Spotify make global advertising pact
WPP and Spotify have revealed a fresh worldwide strategic collaboration. This alliance grants WPP the opportunity to provide its clients with advanced access to Spotify's inventive advertising offerings, initial-party insights, and imaginative methods to connect extensively with involved audiences. Within this partnership,
Amazon Q2 sales, profit beat projection; Cloud domination on
Amazon.com Inc on August 3 reported sales growth and profit that beat Wall Street's expectations as the company delivered goods faster and more cheaply to shoppers, while recent cloud-computing headwinds began to subside.
Facing an array of chall...
Godrej L’Affaire celebrates Friendship Day with a digital film
To celebrate the cherished friendship and bonds, Godrej L’Affaire, an experiential owned media lifestyle platform by Godrej Industries Limited and Associate Companies (GILAC), has come out with a heart-warming Friendship’s Day digital film.
Box office results soften WBD Q2 revenue; D2C earnings up at $2.73 bn
Warner Bros Discovery warned yesterday that the dual Hollywood strikes by writers and actors could hit its flagging studio business already bruised by high-profile box office flops including‘The Flash’.