Reaping the benefits of a new strategy, Zee Studios, the producers of Anurag Kashyap’s Cannes 2023 Midnight Screenings title ‘Kennedy’, is looking to build on the breakthroughs it has ...
Category: Content
Bollywood: It is a common name for the Indian film Industry. It is a combination of Bombay and Hollywood. The city of Bombay, which is known as Mumbai today, is the Hindi film industry.
Hollywood: It is a US film industry in a neighborhood of Los Angeles, California where movies and Television series are made.
Tollywood: The Indian Telugu – language film industry, based in Hyderabad, Telangana.
OOH media grew 86% in ’22 to INR37 bn; expected to reach INR53 bn by ’25
The OOH (out-of-home) media grew 86 percent in 2022 to INR37 billion, the value of which includes traditional, transit and digital media, but excludes untracked unorganized OOH media such as wall paintings, billboards, ambient media, storefronts, proxy advertising, etc., according to a
Bachchan-curated fragrances firm Legend 1942 partners with Smytten
Smytten, India's largest product trials and discovery platform, is taking its fragrance game to the next level by teaming up with Legend 1942, an Indian fragrance brand whose products are curated by Indian film legend Amitabh Bachchan. Armed with a firm grasp on the pulse of India and in partnership with sea...
Universal Music Group partners with AI music company Endel
Endel, an AI sound wellness company, and Universal Music Group (UMG), the world leader in music-based entertainment, announced a first-of-its-kind strategic partnership to enable artists and labels to create soundscapes for daily activities such as sleep, relaxation, and focus using AI. The compan...
Leo Burnett dazzles at Goafest-23 with Agency of the Year & other honours
Bagging 24 metals, Leo Burnett India was recognized as the Creative Agency of The Year, taking home 5 Gold, 9 Silver, 4 Bronze and 6 Merits as the GoasFest 2023 concluded yesterday in a dazzling display of creativity, innovations and talents over three days.
YRF Talent appoints Akanksha Malhotra as AVP – Talent
Akanksha Malhotra has been appointed as AVP - Talent at YRF Talent, the boutique talent management firm that currently represents celebrities such as Rani Mukerji, Anushka Sharma, Ayushmann Khurrana, Bhumi Pednekar, Arjun Kapoor, Vaani Kapoor, and Sharvari, to name a few. In her new role, Akanksha will be in charge of