digitalaudience

Nielsen, digitalAudience partner for open web measurement

Nielsen, a global leader in audience measurement, data, and analytics, and digitalAudience, an Amsterdam-based Data Collaboration and Cleanroom platform, announced a partnership to power open web measurement in key international markets in Northwestern Europe. Starting with the Netherlands, digitalAudience will contribute to Nielsen's demogra...


YouTube beats Netflix to become largest TV streaming platform in US

Netflix plans to cut $300 mn in spending this year: Report

Streaming giant Netflix is reportedly cutting $300 million from its spending this year, including hiring. According to the IANS report, one of the reasons for the spending cut is that Netflix postponed its plans to crack down on password sharing from the first to the second quarter of this year. This means that the revenue Netflix expected...


godrej group

Godrej Group launches #PerfectforMomRecipes campaign

A mother is always plagued by 'working mum guilt' and pressure for following her dreams and a profession while caring for her children. It is critical to recognise and respect all of the hardworking mothers out there who juggle employment and children every day. The Godrej Group, India's top conglomerate, celebrates Mother's Day in an innovat...