The Asia Video Industry Association (AVIA) has released the second phase of its research into differences between advertising in premium OTT and mass streaming video environments (UGC / video sharing services). While phase1, completed in 2022, looked at consumer usage and attitudes towards advertising in both e...
Category: Content
Bollywood: It is a common name for the Indian film Industry. It is a combination of Bombay and Hollywood. The city of Bombay, which is known as Mumbai today, is the Hindi film industry.
Hollywood: It is a US film industry in a neighborhood of Los Angeles, California where movies and Television series are made.
Tollywood: The Indian Telugu – language film industry, based in Hyderabad, Telangana.
SonyLIV announces premiere date for ‘Kafas’
AsiaSat acquires Lightning International; to offer media solutions
Asia Satellite Telecommunications (AsiaSat), a leading satellite operator, has entered the content distribution market with the acquisition of Hong Kong- and United Kingdom-based TV distributor Lightning International. AsiaSat described the diversification as "a strategic move to expand the company's ser...
Claro Colombia leverages direct-to-TV solution to expand Claro tv+
NAGRA, a subsidiary of the Kudelski Group and the world's leading independent provider of content protection and multiscreen television solutions, announced that Claro Colombia, the US largest mobile telecommunications provider, has chosen TV key Cloud as a direct-to-TV offering for its Claro tv+ service. ...
Zee-Sony Merger: SAT to hear matter on June 26
The Securities Appellate Tribunal (SAT) announced on Monday that the next hearing in the Zee merger case will be held on June 26, according to ET Now. SAT refused to grant interim relief to Essel Group chairman Subash Chandra and his son Punit Goenka on Friday after the markets regulator barred them from holding the position of director or ke...
SPNI celebrates Father’s Day with a Heart-warming and Unique initiative
On the occasion of Father’s Day, Sony Pictures Network India (SPNI) Distribution division has launched a special engagement initiative for the Distribution Trade Community across India and SAARC region. The campaign features an exclusive Father’s Day video through 8 different poem...