Nielsen announced the launch of Nielsen Media Data Room (MDR), a cloud-based platform that will modernize how the company distributes its vast amount of audience data. As census first-party data from clients becomes more important in measurement, this significant innovation will provide the industry with...
Category: Content
Bollywood: It is a common name for the Indian film Industry. It is a combination of Bombay and Hollywood. The city of Bombay, which is known as Mumbai today, is the Hindi film industry.
Hollywood: It is a US film industry in a neighborhood of Los Angeles, California where movies and Television series are made.
Tollywood: The Indian Telugu – language film industry, based in Hyderabad, Telangana.
Google launches two new Google AI-powered campaigns
Google has announced two new Google AI-powered campaigns, Demand Gen and Video View campaigns. The new ad solutions will help brands connect with consumers and drive demand from the mid-funnel, all the way to purchase. These ad solutions use relevant, immersive creatives to drive action and conversions in t...
Go Spiritual appoints Approach Communications as PR partner
Go Spiritual India, a leading non-profit spiritual organisation, has chosen Approach Communications as their public relations and communications partner. Philanthropy, Spiritual Awareness, Charity, Mental Health, Wellness, Orga...
JioCinema acquires digital rights for India’s Tour of West Indies 2023
JioCinema announced the acquisition of digital rights to India's Tour of West Indies 2023, which will include two Tests, three ODIs, and five T20Is. The all-format bilateral tour begins on July 12 in Dominica with the first Test, followed by the second in Trinidad. The Test series will kick off Indi...
YouTube lowering eligibility requirements for monetization
YouTube has announced that it is lowering the eligibility requirements for the YouTube Partner Programme (YPP), as well as introducing a few monetization methods for smaller creators, such as paid chat, tipping, channel memberships, and shopping features. According to IANS, the new policy will make the Y...
Publicis Groupe launches content platform ‘PX’
PX, an end-to-end production offering from Publicis Groupe, is dedicated to accelerating omnichannel content production, performance, and personalisation. PX is designed to service engaging personalisation at scale by bei...