google ai

Google launches two new Google AI-powered campaigns

Google has announced two new Google AI-powered campaigns, Demand Gen and Video View campaigns. The new ad solutions will help brands connect with consumers and drive demand from the mid-funnel, all the way to purchase. These ad solutions use relevant, immersive creatives to drive action and conversions in t...


youtube

YouTube lowering eligibility requirements for monetization

YouTube has announced that it is lowering the eligibility requirements for the YouTube Partner Programme (YPP), as well as introducing a few monetization methods for smaller creators, such as paid chat, tipping, channel memberships, and shopping features. According to IANS, the new policy will make the Y...