Nielsen has provided similar reporting of local television's OTT streaming apps delivered via linked TV devices, apps, and/or websites and viewed via the TV glass for the ...
Category: Content
Bollywood: It is a common name for the Indian film Industry. It is a combination of Bombay and Hollywood. The city of Bombay, which is known as Mumbai today, is the Hindi film industry.
Hollywood: It is a US film industry in a neighborhood of Los Angeles, California where movies and Television series are made.
Tollywood: The Indian Telugu – language film industry, based in Hyderabad, Telangana.
Not all OTT originals since pandemic breached buzz barrier: Ormax
Since the onset of the pandemic, 565 Hindi originals launched on major OTT platforms in India, but only 12 percent of them managed a peak Buzz of 15 percent or more on Ormax Stream Track, a weekly track of new OTT launches ...
Australia’s Foxtel Group extends long-term pact with IPL
The Foxtel Group has extended its long-term partnership with the Tata Indian Premier League, which will see it continue as the exclusive tournament broadcaster in Australia with games to be shown live o...
Drop witnessed in TV viewership for IPL 2023 opener; digital viewership on rise – report
According to BARC data for the first match of the Indian Premier League, the broadcaster had a reach of 22 percent [BARC, M15+ AB India Urban], compared to 18.3 percent for IPL 2022 and 23.1 percent for IPL2021.
India’s ’22 smart TV shipments up 28%; 99% assembled locally
In what should be good news for India’s creative eco-system, including content producers and OTT platforms, country’s smart TV shipments recorded double-digit growth of 28 per cent in 2022, which was le...
Orion is official snacking partner of Punjab Kings IPL team
Orion, one of the largest food companies of South Korea and makers of world-famous snacks such as Turtle Chips, has announced its collaboration with IPL’s Punjab Kings as the team’s Official Snacking Pa...