SPNI bags India digital, TV rights for C’wealth Games ‘22

SPNI bags India digital, TV rights for C’wealth Games ‘22

Sony Pictures Networks India (SPN) has acquired exclusive TV and digital rights for the Birmingham 2022 Commonwealth Games. The 22nd iteration of the multi-sporting event will take place between July 28 to August 8, 2022. The deal provides SPN with exclusive rights to broadcast the games in India and the subcontinent, including countries s...


HistoryTV18 to premiere investigative show on Bruce Lee today

HistoryTV18 to premiere investigative show on Bruce Lee today

The pan-Indian television channel HistoryTV18 on Wednesday announced an investigation documentary on the legendary martial arts practitioner and director Bruce Lee, titled ‘The Death Of Bruce Lee’, will premiere on July 20. The show, to be telecast on Lee’s  49th death anniversary, will be hosted and narrated by Academy Award nominee and Emmy...


Havas Group India launches sports culture, entertainment agency

Havas Group India launches sports culture, entertainment agency

Havas Group India has announced the launch of a UK-based creative agency, Cake, in the country. Cake India will be the country’s first creative agency specializing in sport, culture, and entertainment. The agency will be part of Havas Creative Group India, which has been growing exponentially on the back of client wins, acquisitions, and s...


Crunchyroll decreases cost of premium membership in India

Crunchyroll decreases cost of premium membership in India

Crunchyroll, the ultimate anime destination worldwide, announced today that anime fans in India have much more to be excited about now and in the months and years to come. The cost of a Crunchyroll Premium membership is decreasing in India as the subscription tiers shift to ₹79/month for its Fan subscription tier and ₹99/month for its Mega Fa...


Loco to broadcast FIFAe Pinnacle events in India

Loco to broadcast FIFAe events in India

The game streaming platform, Loco, has announced a broadcast agreement with FIFA, football’s international governing body to bring the centerpiece of the FIFA esports experience - FIFAe World Cup 2022, FIFAe Club World Cup 2022, and FIFAe Nations Cup 2022 to fans across India. Loco becomes the first and only India...


Grapes bags the integrated creative mandate for Zee Media

Grapes bags the integrated creative mandate for Zee Media

Digital agency Grapes announced that it has won the integrated creative mandate for Zee Media. The account won after following a multi-agency pitch and will be served from its Delhi office. According to Economic Times, the agency will be focusing on developing an integrated communication strategy and creatives across offline and digital m...