The healthcare industry is gaining prominence during the coronavirus pandemic times. Aristocrat Media is taking efforts to lead India in the right direction by launching 'Healthcare Innovation Conclave & Awards' 2022 on June 25, 2022, in Radisson Blu Plaza, Delhi Airport, New Delhi. 'Healthcare Innovation Conclave & Awards' 2022 is a ...
Category: Content
Bollywood: It is a common name for the Indian film Industry. It is a combination of Bombay and Hollywood. The city of Bombay, which is known as Mumbai today, is the Hindi film industry.
Hollywood: It is a US film industry in a neighborhood of Los Angeles, California where movies and Television series are made.
Tollywood: The Indian Telugu – language film industry, based in Hyderabad, Telangana.
Media Quick View (TV) – B’casters push for no implementation of NTO 2.0
By Karan Taurani/Elara Caps Our view NTO 2.0, if implemented will have a negative impact on subs revenue over the medium term with little scope for ARPU growth; in terms of subscriber addition too, there are challenges as consumer moves away from TV(lower time spent or reduced Channel subscription) which in turn wil...
India to lead adspend growth with 21% expansion in ’22: Zenith
Even as global advertising expenditure is forecast to grow 8.0 percent in 2022, according to Zenith’s latest Advertising Expenditure Forecasts report, India is projected to be the fastest-growing market in percentage terms, expanding by 20.8 percent.
Global adspend is foreca...
Queen’s 70-year rule celebrations rock TV ratings chart
The US split from Great Britain is history, but the monarchy still has a hold on its former colony’s heart.
Amazon Prime launches new membership campaign
Amazon Prime has launched a new campaign ‘Membership ek, Khushiyan anek’. Directed by Shoojit Sarkar and conceptualized by Ogilvy, the campaign features two films called Mohalla and Long Drive. Through the campaign, the brand aims to make Prime members see beyond the functional benefits of the membership and enables them to turn a...
Zee Cinema launches new campaign
The Hindi movie channel owned by Zee Media, Zee Cinema, flags off the season’s biggest new blockbusters with their new campaign ‘Taaza Hai Toh Mazza Hai’ for cinephiles jinke seene me hai cinema. The channel brings the big hits that broke the box-of...