Catering to India’s dynamic young audience, Viacom18’s Youth, Music, and English Entertainment (YME) cluster comprising MTV, MTV Beats, Comedy Central, Colors Infinity, and Vh1 has been on a steady growth path. Entertaining its audience with engaging programming and exciting innovations throughout the year, Viacom18’s Youth Music and English ...
Category: Content
Bollywood: It is a common name for the Indian film Industry. It is a combination of Bombay and Hollywood. The city of Bombay, which is known as Mumbai today, is the Hindi film industry.
Hollywood: It is a US film industry in a neighborhood of Los Angeles, California where movies and Television series are made.
Tollywood: The Indian Telugu – language film industry, based in Hyderabad, Telangana.
Approach Bollywood launches digital campaign
India’s leading Bollywood and Entertainment Newswire, Approach Bollywood has launched its quirky digital campaign ‘Holi Kab Hai, Kab Hai Holi’. The digital campaign will run on social media till Holi. The digital campaign will also give a social message of ‘Don’t Drink & Drive’ in one of its ads. The campaign has been...
With a 007 elan, Netflix plays down ad-supported stream option
A senior Netflix Inc executive has said the company had no current plans to offer a streaming option that included advertising but declined to rule it out in the future.
"Never say never," CFO Spencer Neumann said when asked if the company would change its long-standing position that...
Zee Tamil unveils new ad campaign
Zee Tamil has launched a new campaign in India called ‘Unga Veetu Super Queen’. ‘Unga Veetu Super Queen’ will celebrate women like never and bring to the fore several thought-provoking tales. The channel is all set to celebrate talented women who have done something exceptional and inspirational for their family, friends, or community. ...
Netflix, TikTok suspend Russian services
Netflix and TikTok suspended most of their services in Russia on Sunday as the government cracked down on what people and media outlets can say about Russia’s war in Ukraine.
Netflix didn’t specify a reason for suspending services Sunday except to say it reflected “circumstances on t...
Global OTT mkt. projected to reach $1,039 bn by ’27: Report
The global OTT market size, valued at $121.61 billion in 2019, is projected to reach $1,039.03 billion by 2027, growing at a CAGR of 29.4 percent from 2020 to 2027, according to a new study by Allied Market Research.
Rise in demand for OTT services in developing regions, increase of ...