upGrad ropes in Amitabh Bachchan as brand ambassador

upGrad ropes in Amitabh Bachchan as brand ambassador

Edtech company upGrad has roped in Amitabh Bachchan as the official brand ambassador. As a part of the partnership, Bachchan will be seen supporting upGrad’s brand value through endorsements and promotions of services offered by the platform, while


Viacom CBS rebrands itself Paramount

Viacom CBS rebrands itself Paramount

The leading global media and entertainment company ViacomCBS officially changed its name to Paramount, effective Wednesday last. The announcement was made by Bob Bakish, President and CEO, and Shari Redstone, non-executive chair of the company’s board of directors. The company’s legal name will be Paramount Global...