The Mehta Boys

‘The Mehta Boys’ to premiere at Mumbai’s Kala Ghoda Arts festival

Prime Video, in partnership with the prestigious Kala Ghoda Arts Festival, is set to host the Mumbai premiere of The Mehta Boys on January 31 at the iconic Regal Cinemas. The event promises a memorable evening, featuring an engaging panel discussion with the cast and creators, followed by an exclusive screening of the film. This special premi...


Absolut

Absolut unveils #UNLABEL campaign with White Label

Absolut, known for its advocacy of inclusivity and social change, has launched its latest campaign, #UNLABEL: Born Colourless, in partnership with White Label. Building on the success of its ‘Born Colourless’ campaign from 2018, #UNLABEL invites people to look beyond stereotypes and labels, celebrating authenticity and individuality. The camp...


The Advertising Club

The Advertising Club to host Effie India Awards tomorrow

The Advertising Club (TAC) is set to host the highly anticipated ‘Effie India Awards’ on January 24. Known as India’s most prestigious advertising and marketing event, the Effie Awards recognize campaigns that have delivered remarkable results, showcasing the collaboration between agencies and clients in building impactful brands. The Effie A...