Fast-growing AdTech firm Frodoh has collaborated with Jeep for its first-ever Connected TV (CTV) campaign, achieving impressive results with a 97 percent video completion rate and 11,700 QR code scans. Conceptualized by Starcom India, a part of Publicis Groupe India, this innovative campaign featured a video starring Bollywood superstar Hrith...
Category: Content
Bollywood: It is a common name for the Indian film Industry. It is a combination of Bombay and Hollywood. The city of Bombay, which is known as Mumbai today, is the Hindi film industry.
Hollywood: It is a US film industry in a neighborhood of Los Angeles, California where movies and Television series are made.
Tollywood: The Indian Telugu – language film industry, based in Hyderabad, Telangana.
‘IC-814:The Kandahar Hijack’: news agency ANI sues Netflix
Indian news agency ANI has sued Netflix Inc and producers of an Indian series about a plane hijack, asking for four episodes to be taken down as they used ANI content without permission, ANI's lawyer told Reuters yesterday.
Ofcom unveils UK report on boosting media literacy
Korea continues to lead shaping the future of Asian streaming
The Asia Video Industry Association (AVIA), in collaboration with the Korean Creative Content Agency (KOCCA), successfully hosted the Korea in View @BCWW in Seoul on August 29.
The even...
Vidya Balan appointed as national ambassador for ‘Sanjeevani: United Against Cancer’
Federal Bank Hormis Memorial Foundation and News 18 Network are thrilled to announce the appointment of Bollywood actress Vidya Balan as the national ambassador for the second phase of their flagship programme, ‘Sanjeevani: United Against Cancer’. The initiati...
4700BC, Netflix unveil exclusive popcorn flavours with KJo
In a bid to elevate the home entertainment experience, snacking brand 4700BC has teamed up with Netflix to introduce two exclusive popcorn flavours, Sweet & Salty and Cheese & Caramel. This innovative collaboration is further highlighted by the invo...