Jio Studios

Jio Studios to strengthen market leadership

Jio Studios, the content arm of Reliance Industries (RIL), is doubling down on consolidating its market leadership and building powerful film franchises. With at least Rs. 2,000 crore invested in content at any given time, the studio is a profitable venture, according to Jyoti Deshpande, RIL’s President of Media Business. Jio Studios aims to sur...


Malvi Malhotra

Malvi Malhotra to make Punjabi Film debut with ‘Haye Bibiye Kithe Fas Gaye’

Renowned South Indian actress Malvi Malhotra, known for her growing popularity in Tollywood, is set to make her debut in Punjabi cinema with ‘Haye Bibiye Kithe Fas Gaye’, directed by Simranjit Singh Hundal. After gaining widespread recognition for her performances, particularly in the superhit film ‘Abhyuham’ and her recent release ‘Tiragabad...


Spotify India

Spotify India partners with Amplified Intelligence

Spotify India has teamed up with Amplified Intelligence, a leader in attention measurement, to determine attention benchmarks across Spotify's audio and video ad platforms. The research sheds light on how mood and attention influence ad effectiveness across various platforms, The Economic Times reported. Key Findings from the Study: 1. Brand...


SRK, KJo to host IIFA Awards 2024 in Dubai

SRK, KJo to host IIFA Awards 2024 in Dubai

Shah Rukh Khan and filmmaker Karan Johar are set to host the International Indian Film Academy Awards (IIFA) 2024 in Abu Dhabi next month.

For the first time, IIFA Awards 2024 will merge the best of Hindi and South film industries including Tamil, Telugu, Malayalam, and Kannada, to c...