India's OTT (Over-The-Top) market continues to grow rapidly in 2024, fueled by an expanding AVOD (Advertising-based Video on Demand) audience. According to The Ormax OTT Audience Report: 2024, the number of people who have watched online videos at least once in the past month has reached 547.3 million, representing a growth of 13.8 percent co...
Category: Content
Bollywood: It is a common name for the Indian film Industry. It is a combination of Bombay and Hollywood. The city of Bombay, which is known as Mumbai today, is the Hindi film industry.
Hollywood: It is a US film industry in a neighborhood of Los Angeles, California where movies and Television series are made.
Tollywood: The Indian Telugu – language film industry, based in Hyderabad, Telangana.
Netflix sees surge in upfront ad commitments as NFL Games, ‘Squid Game’ fuel appeal
Netflix saw a more than 150 percent surge in upfront ad commitments for this year, the streaming giant said on Tuesday, thanks in part to the National Football League (NFL) games coming to the platform on Christmas Day. In its second year of upfront negotiations - where networks and media companies aim to secure ad commitments for upcoming sh...
WION delivers unmatched Paris Olympics reportage with athlete-focused stories
WION, a leading international news channel, has redefined sports journalism with its extensive coverage of the Paris Olympics 2024. The channel has captivated audiences with in-depth stories of athletic triumph, resilience, and historic achievements, solidifying its role as a trusted voice in global sports reporting. Sports Editor Digvijay Si...
Michaela Coel sets up new show ‘First Day on Earth’ with HBO, BBC
British star Michaela Coel is teaming up once again with HBO and BBC, four years after collaborating with them for her critically-acclaimed limited series ‘I May Destroy You’. Coel has created and stars in ‘First Day on Earth’, a ten-episode drama series co-produced by
GreyMatters celebrates 14 years with special initiatives
GreyMatters Communications & Consulting marked its 14th anniversary by securing a registered trademark, solidifying its brand identity in the competitive communications industry. Founded in 2010, the company specializes in PR, advocacy, and political co...
Comparing comms OTT to telecom services erroneous: BIF
Industry body Broadband India Forum (BIF) yesterday contested telecom operators' suggestion to bring internet call and messaging apps like WhatsApp, Telegram, and Google Meet under the ambit of telecom licences.