Netflix wins subscribers as ad strategy pays off

Netflix wins subscribers as ad strategy pays off

Netflix on Thursday said it added eight million new subscribers in the second quarter, as the home of hit shows ‘The Crown’ and ‘Bridgerton’ posted its latest financial earnings that exceeded analyst expectations.

The world's leading streaming video service said it ended the April-to...


Collective Artists

Collective Artists acquires influencer marketing platform Galleri5

Collective Artists Network, India’s leading new media entity focused on pop culture, has acquired Galleri5, an AI-powered influencer marketing analytics and content management platform for brands and influencers. This acquisition is part of Collective Artists Network’s strategic efforts to expand its


Locomotive Global Media

Locomotive Global Media acquires India rights for ‘Boat Story’

Locomotive Global Media, an international production company based in Mumbai, is thrilled to announce that it has acquired the exclusive India rights to adapt UK distributor All3Media International’s award-winning series ‘Boat Story’. The show will be adapted for India by Mayank Sharma, known for creating, writing, and directing three seasons...


YouTube Music

Google rolls out sound search feature to YouTube Music

YouTube Music users can now find songs by simply humming them, thanks to the official rollout of Google's Sound Search tool. This innovative feature, previously available to a select group of users in May, is now being made accessible to all Android and iOS users. According to a report by the Times of India, the Sound Search tool allows users...


India to be fastest growing OTT market during 2024-28: PwC report

India to be fastest growing OTT market during 2024-28: PwC report

India is projected to be the world’s fastest-growing OTT video-streaming market between 2024-28 with total revenue hitting $4.3 billion in 2028, a new research by consulting firm PwC stated yesterday, adding global advertising revenue will hit $1 trillion in 2026 as streaming services look to consolidation and live sports to drive growth. The...