Bigg Boss OTT opens digital-first season with 8 sponsors

Bigg Boss OTT opens digital-first season with 8 sponsors

With screens turned from television to digital, Bigg Boss, in its digital avatar, unleashed a super storm of over-the-top celebration and entertainment with its opening episode.

With a spectacular launch on Voot with 13 contestants, Bigg Boss OTT roped in eight lead...