Well, it’s not just cricketers who can continue to lay claim over sponsorships and brand recall that they endorse. A new India is learning to embrace it’s new heroes --- Indian Olympics stars, for instance --- and so are the brands.
India’s bo...
It provides the latest analysis, updates, and government policies of the industry.
Well, it’s not just cricketers who can continue to lay claim over sponsorships and brand recall that they endorse. A new India is learning to embrace it’s new heroes --- Indian Olympics stars, for instance --- and so are the brands.
India’s bo...
With a digital transformation taking place in India and consumers steadily moving away from traditional linear TV to CTV (connected TV) and streamers, according to a new study, over 65 percent respondents subscribe to more than on...
Sachin Bansal, co-founder of e-commerce giant Flipkart (now part of American giant Walmart family), has mounted a court challenge against India's financial crime-fighting agency, which has accused him and others of violation of foreign investment laws, court records showed.
The Advertising Club, an industry body of advertising, marketing and media services, Friday announced Partha Sinha, President, Response, Bennett, Coleman & Co. Ltd., has been elected the organisation’s president.
It also annou...
India today is poised to be one of the largest connected countries in terms of Internet connectivity, having around 800 million people online, and executing one of the largest rural broadband connectivity projects in the world, according to a Minister.
The leading media and entertainment company, Zee Entertainment Enterprises Ltd. (Zee), has appointed Siddhesh Maldikar as Marketing Director for Zee TV.
Siddhesh shared this information in a LinkedIn post.