Lloyd Xavier has joined Zee group’s ZEE5 as marketing director for South India. Llyod shared this information in a LinkedIn post. He will lead the marketing team of ZEE5 where he has to develop the marketing campaigns, with the strategic partners...

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Lloyd Xavier has joined Zee group’s ZEE5 as marketing director for South India. Llyod shared this information in a LinkedIn post. He will lead the marketing team of ZEE5 where he has to develop the marketing campaigns, with the strategic partners...
Well, it’s not just cricketers who can continue to lay claim over sponsorships and brand recall that they endorse. A new India is learning to embrace it’s new heroes --- Indian Olympics stars, for instance --- and so are the brands.
India’s bo...
With a digital transformation taking place in India and consumers steadily moving away from traditional linear TV to CTV (connected TV) and streamers, according to a new study, over 65 percent respondents subscribe to more than on...
Sachin Bansal, co-founder of e-commerce giant Flipkart (now part of American giant Walmart family), has mounted a court challenge against India's financial crime-fighting agency, which has accused him and others of violation of foreign investment laws, court records showed.
The Advertising Club, an industry body of advertising, marketing and media services, Friday announced Partha Sinha, President, Response, Bennett, Coleman & Co. Ltd., has been elected the organisation’s president.
It also annou...
India today is poised to be one of the largest connected countries in terms of Internet connectivity, having around 800 million people online, and executing one of the largest rural broadband connectivity projects in the world, according to a Minister.