Media agency Mediabrands India announced the launch of Mediabrands Content Studio (MBCS) in India on Monday. Globally, MBCS was launched in November 2020. MBCS is a data-driven content practice, built on the intelligence and cognizance that media provides about which content connects brands with pe...
Category: Industry
It provides the latest analysis, updates, and government policies of the industry.
Indian President, PM condole scribe Sunil Jain’s passing away
India’s President and Prime Minister yesterday condoled the death of senior journalist Sunil Jain, who succumbed to post-Covid-19 complications on Saturday at New Delhi’s All India Institute of Medical Sciences.
“Sunil Jain was an editor known for his candour and forthright views. It...
AT&T-Discovery talks to combine content asset: Bloomberg
Move over Oscar, BAFTA, Tony, The Ambies are here!
Move over Oscar and Tony. The Ambies have arrived.
The newly formed Podcast Academy this weekend hands out its first awards, the Ambies, for the best in a booming industry that has room for everyone from Prince Harry and Kim Kardashian to a student with a smartphone.
Garmin India signs Mandira Bedi as brand ambassador
Pivoting towards strengthening the brand reach, Garmin India, a unit of Garmin Ltd, listed on Nasdaq, on Thursday announced its association with the Indian film and TV actor, television presenter, and fitness coach Mandira Bedi as brand ambassador.
The popular face of many TV shows, ...
Ad volumes on TV upped 39% Jan-Apr ’21
Advertising volumes on TV continued to scale new peaks, according to Broadcast Audience Research Council (BARC) India, with total ad volumes increased by 39 per cent for the January to April 2021 period as compared to 2020.
This growth is also the highest when compared to the same pe...