With upsets galore in the ongoing IPL and some matches having nail-biting finishes, the cricket bonanza is not only generating heat for the viewers for brands too that are trying to cash in on the sports fever. A variety of brands have hopped onto the IPL bandwagon so that they can engage their consumers. In general, brands from food, lifest...
Category: International
It gives the news about different countries of the world, which involves multiple nations.
ICC media rights tender soon; will allow b’cast-digital joint bids
Cricket’s global administrative body, ICC, is all set to float tenders for the media rights of events that are organised under its banner. While IPL cricket media rights tender, floated recently, is likely to create a mad rush for the rights and turn out to be a money-spinner for the Indian cricket board BCCI --- some say it can fetch rights ...
BCCI floats tender for IPL media rights
The Board of Control for Cricket in India (BCCI) has floated the tender for Indian Premier League (IPL) media rights for the 2023-27 as the governing body is expecting a windfall with 10 teams in the fray. The cricket board said there will be an e-auction for the media rights— a first in the league’s history. According to media reports on...
Indian govt. spent between Rs. 190-625 cr. on newspaper ads over 5 yrs
The Indian government has said that it gave advertisemnts between Rs. 190 crore to Rs. 625 crore during the last five years to various newspapers.
Pointing out that Bureau of Outreach and Communication (BOC) issued ads to 3,500- 5,800 newspapers, Minister for Information and Broadcas...
Australia mulls forcing tech cos to give misinformation data
Australia's media regulator will be able to force internet companies to share data about how they have handled misinformation and disinformation under new laws that will bolster government efforts to rein in Big Tech.
Controversial UK draft digital law proposes jail terms for tech bosses
Tech bosses face criminal prosecution if they fail to comply with proposed British rules aimed at ensuring people are safe online, the U.K. government has said as it unveiled the draft legislation in Parliament.
The ambitious but controversial online safety bill, introduced last week...