The Union Budget 2022 had a strong focus on digital push and digital consumption; there were multiple factors which augurs well for boosting growth in digital media. Some of them are enclosed below: 1) Encourage rural broadband connectivit...
Category: News
Govt. proposes 200 educational TV channels
India’s Finance Minister Nirmala Sitharaman announced on Tuesday that the government will expand the PM e-Vidya programme of 'One Class, One TV programme' from 12 to 200 TV channels to impart supplementary teaching and b...
Virginia Sharma quits JioSaavn
JioSaavn vice president of brand solutions Virginia Sharma has stepped down from her post after a stint of over two years, according to her LinkedIn post. She said, “We delivered double-digit revenue growth throughout the pandemic and built a worl...
WarnerMedia announces senior content hires in Asia
WarnerMedia on Friday announced three senior content hires in Asia to bolster its original productions teams in advance of the launch of HBO Max in the region. In the Singapore-based team, Mark Francis has been appointed group lead of production and development (s...
BARC report: Hindi TV channels’ ad volumes grew 15% Dec-21 vs. 2020
Even as the country continues to debate whether lockdowns are an easy way out to arrest spread of newer variants of COVID-19 virus, the BARC India Think Report for December 2021 showed Q4 of last year recorded the highest ad volumes for a quarter since 2019 with a bumper festive spike.
Star Sports appoints Avik Chatterjee as director- emerging sports
Star Sports (The Walt Disney Company) has appointed Avik Chatterjee as director-marketing for emerging sports, according to a post on LinkedIn. Avik said, “I’m happy to share that I’m starting a new inning in my career as director-marketin...