NBCU names Mark Marshall global advertising chief

NBCU names Mark Marshall global advertising chief

NBCUniversal named Mark Marshall chairman of global advertising and partnerships on Wednesday, making permanent a role he has held since becoming interim chairman in May, when ad chief Linda Yaccarino left the company to become CEO of Twitter, now known as X. "Mark stepped into this role on an inter...


Viacom18 bags TV, digital rights for India cricket to up dominance

Viacom18 bags TV, digital rights for India cricket to up dominance

Viacom 18 yesterday created a near monopoly in the Indian cricket broadcasting sphere by bagging both TV and digital rights of the national team’s home series for the next five years with a cumulative bid of approximately Rs 6,000 crore, beating Star India and Sony in a three-way battle.