Warner Bros. Discovery Advertising Sales has unveiled two groundbreaking ad solutions, Shop with Max and Moments, leveraging cutting-edge AI technology to elevate the streaming experience. These innovations integrate product discovery directly into Max’s streaming platform, creating a more immersive and interactive environment for viewers. By...
Category: OTT
Over the Top Platforms are named about devices that go ‘over’ a cable box to give the user TV content through the Internet connection.
Prasar Bharati, RailTel, PlayboxTV launch ‘Freedom Plan’
RailTel Corporation of India, Prasar Bharati, and PlayboxTV have introduced the Freedom Plan, a high-speed internet and OTT entertainment package available via RailWire broadband. Targeting underserved tier-2, tier-3 cities, and rural areas, the plan aims to bridg...
Watcho unveils Storytellers Conclave to empower filmmakers, creators
Dish TV’s OTT platform, Watcho, has launched the Storytellers Conclave, a unique initiative aimed at empowering filmmakers and content creators across India. The platform seeks to provide emerging and established talent with opportunities to showcase their work to a vast audience, transforming the content creation landscape. The launch event,...
Netflix to premiere Neeraj Pandey’s ‘Sikandar Ka Muqaddar’ on Nov 29
Acclaimed filmmaker Neeraj Pandey brings his latest venture, ‘Sikandar Ka Muqaddar’, to Netflix this November. Known for gripping narratives, Pandey has once again crafted a high-stakes action-adventure heist film. The movie’s ensemble cast includes Jimmy Shergil...
Prime Video’s ‘Beast Games’ to premiere on December 19
Prime Video has unveiled the highly anticipated ‘Beast Games’, a groundbreaking competition series by Jimmy Donaldson, better known as MrBeast, the world’s most-followed YouTube personality. The series, slated to premiere on December 19, 2024, promises a mix of thrilling physical, mental, and social challenges designed to push contestants to the...
Fox, Hulu ink $1.5bn streaming content partnership
Fox Entertainment and Hulu have announced a multi-year agreement that secures Hulu's exclusive streaming rights to Fox's programming lineup. Valued at over $1.5 billion across four years, this strategic collaboration underscores the increasing consumer demand for streaming content. Hulu will retain rights to stream Fox's popular shows, includ...