WBD

WBD revolutionizes streaming ads with ‘Shop with Max’ ‘Moments’

Warner Bros. Discovery Advertising Sales has unveiled two groundbreaking ad solutions, Shop with Max and Moments, leveraging cutting-edge AI technology to elevate the streaming experience. These innovations integrate product discovery directly into Max’s streaming platform, creating a more immersive and interactive environment for viewers. By...


Watcho

Watcho unveils Storytellers Conclave to empower filmmakers, creators

Dish TV’s OTT platform, Watcho, has launched the Storytellers Conclave, a unique initiative aimed at empowering filmmakers and content creators across India. The platform seeks to provide emerging and established talent with opportunities to showcase their work to a vast audience, transforming the content creation landscape. The launch event,...


Prime Video

Prime Video’s ‘Beast Games’ to premiere on December 19

Prime Video has unveiled the highly anticipated ‘Beast Games’, a groundbreaking competition series by Jimmy Donaldson, better known as MrBeast, the world’s most-followed YouTube personality. The series, slated to premiere on December 19, 2024, promises a mix of thrilling physical, mental, and social challenges designed to push contestants to the...


Hulu

Fox, Hulu ink $1.5bn streaming content partnership

Fox Entertainment and Hulu have announced a multi-year agreement that secures Hulu's exclusive streaming rights to Fox's programming lineup. Valued at over $1.5 billion across four years, this strategic collaboration underscores the increasing consumer demand for streaming content. Hulu will retain rights to stream Fox's popular shows, includ...