Truecaller has roped in brand and creative agency The Womb to chart out an impactful communication drive in India. The agency will be responsible for the brand’s communication strategy, thereby propelling long-term brand building through the power of robust...
Category: Social Media
It is a means of interaction among different people through different social media apps like, Twitter, WhatsApp, Instagram, etc. in which they create, share, and exchange information and ideas through virtual communities and networks.
Google returns to face recognition for Pixel phones
Facial recognition returned to the latest Google Pixel phones after a short hiatus due to challenges on cost and performance, according to three former employees at the Alphabet Inc unit knowledgeable about the efforts.
Spotify acquires harmful content identifier Kinzen
Audio-streaming service Spotify Technology SA has said it had acquired Kinzen, a firm that has helped it identify harmful content on the platform.
Meta rolls out new ad placements on Insta
Meta has announced it is launching new ad placements and formats on Instagram, for helping advertisers to reach their targeted customers. Businesses can now place ads in Explore home, the grid people see when they first arrive on the Explore tab, IANS reported ...
Apollo Global, Sixth Street keep away from Musk’s Twitter deal
Apollo Global Management Inc. and Sixth Street Partners, which had been looking to provide financing for Elon Musk's proposed $44 billion buyout of Twitter Inc, are no longer in talks with the billionaire entrepreneur, said two sources familiar with the matter.
Apollo had been in tal...
Nielsen enables ‘Always On’ measurement for YouTube campaigns
Nielsen’s ‘Always On’ Digital Ad Ratings (DAR) will now measure YouTube video ad campaigns. This release expands Nielsen’s coverage of YouTube and YouTube TV in DAR and will provide advertisers and agencies with the data needed to better understand reach, m...