YouTube

YouTube tests picture-in-picture ad format for live streams

YouTube is enhancing the advertising experience for live streamers with the introduction of a new picture-in-picture ad format. This innovative approach aims to deliver mid-roll ads without interrupting the live stream itself, allowing viewers to continue enjoying the live content uninterrupted while still generating revenue for the streamers...


Musk

Musk’s X sues advertisers for boycotting platform

Elon Musk's social media platform X on Tuesday sued a global advertising alliance and several major companies, including Mars and CVS Health, accusing them of unlawfully conspiring to boycott the site and causing it to lose revenue. X filed the lawsuit in federal court in Texas against the World Federation of Advertisers, Unilever, and Danish...


WhatsApp

WhatsApp launches privacy campaign

WhatsApp has unveiled a new privacy campaign emphasizing the importance of secure communication. The campaign, created by BBDO India and directed by Shimit Amin, showcases how WhatsApp’s multiple layers of protection offer users more control and privacy in t...