Airtel Xstream reaches two million paid subscribers mark; to double down on regional content strategy

Airtel Xstream to target 20mn paid subs; up regional content game

Telecom operator Bharti Airtel has said its video streaming service, Airtel Xstream, has achieved a two million paid subscriber mark, demonstrating a strong pace of growth as an OTT aggregator platform.

Airtel Xstream offers a bouquet of OTT platforms to consumers across mobile and large screen formats.
“We are the fas...


Airtel launches its metaverse multiplex

Airtel launches its metaverse multiplex

Bharti Airtel, India’s premier communications solutions provider on Tuesday launched a multiplex on the Partynite metaverse platform. The Xstream multiplex is an extension of Airtel’s Xstream premium offering. Airtel’s Xstream multiplex will be a 20-screen platform with access to content from leading OTT partners available on the applicati...


Vi introduces SonyLIV Premium add-on pack

Vi introduces SonyLIV Premium add-on pack

Telecom service provider Vodafone Idea, has introduced the SonyLIV Premium add-on pack option for its postpaid users.

The new postpaid special pack offers 30-day access to SonyLIV premium content clubbed with 10GB of free data at a monthly subscription fee of Rs100, which gets added ...


Vi launches adtech platform Vi Ads

Vi launches adtech platform Vi Ads

Vodafone Idea (Vi) on Wednesday announced the launch of its artificial intelligence and machine learning-based 'Ad-Tech' platform, Vi Ads. It stated that Vi Ads will give marketers a programmatic media buying platform that is cutting edge and ROI-focused. Vi explained that it has launched Vi Ads to participate as a major player in the mult...


Pvt. telcos’ FY23 revenues to jump by 25% on H2 tariff hike: Crisil

Pvt. telcos’ FY23 revenues to jump by 25% on H2 tariff hike: Crisil

The country's top three private telecom operators will resort to another round of tariff hikes in the second half of the current fiscal and will close FY23 with revenue growth of 20-25 percent, a report said on Tuesday. Growth in average revenue per user is essential for the industry to invest in the network and s...


Platinum Outdoor launches OOH campaign for Vi

Platinum Outdoor launches OOH campaign for Vi

Platinum Outdoor, a unit of Madison World, has launched an out-of-home hyperlocal campaign for Vi to highlight their enhanced 4G experience and strong indoor coverage. The campaign involves a series of installations, including billboards, uni polls, and bus shelters located across Delhi/NCR that communicates the b...