The Chennai Super Kings vs. Gujarat Titans match on Tuesday clocked the highest ever concurrent viewership on JioCinema, said Viacom18. The final overs of the second innings of the match saw the concurrent viewership on JioCinema touch 2.5 crore. CSK made its way to the finals by winning the playoff match by 16 runs. The previous viewer...
Category: Television
COLORS announces ‘Khatron Ke Khiladi’ S13
The 13th season of the stunt-based reality show 'Khatron Ke Khiladi' will air on COLORS. This season will be filled with adrenaline-pumping adventures and unexpected twists, unleashing an unprecedented level of danger. 'Khatron Ke Khiladi' has emerged as one of the top-rated non-fiction shows in the Hindi GEC space over the years, with rec...
Viacom18 consumer products launches back-to-school range of products
Viacom18 Consumer Products is preparing to launch a brand new back-to-school line of products featuring popular Nicktoons and kiddie favourites like ‘Dora The Explorer’, ‘Motu Patlu’ and ‘Peppa Pig’. Those with a sporting interest can also select from an exciting new range of back-to-school products from FC Barcelona. As part of the Back-T...
Times Now Navbharat surges to no. 3 on YouTube video views
Times Now Navbharat has risen to the top 3 Hindi news channels on YouTube, as per the broadcaster. According to the channel, 355 mn views were recorded in April, representing a 422 percent increase in total views.
Advertisers elated as IPL on JioCinema delivers bumper ROI
JioCinema, the official digital streaming partner of TATA IPL 2023, has been breaking IPL viewership records, which, in turn, has been luring advertisers to the platform who are happy at better return on investments (ROI) than before. In the first five weeks o...
Sportswear Adidas Indian cricket team’s new kit sponsor
The Indian cricket board (BCCI) said yesterday that German sportswear giant Adidas would become the new kit sponsor of the national team. Reports in local media earlier this year had said that a deal was close and BCCI secretary Jay Shah confirmed the move...