In week 6, television advertisers fell by 40 percent. The previous season of the IPL had 98 advertisers, whereas the current season has only 59 advertisers on TV. Advertisers in digital, on the other hand, number in the hundreds. TV viewership remains at its second-lowest level in the last six years, with a TVR of 4.46 in the current se...
Category: Television
‘Aap Ki Adalat’ with Manoj Bajpayee to promote ‘Bandaa’
Manoj Bajpayee, renowned for his refined acting abilities, has left an indelible imprint on the hearts and minds of audiences. The actor has been praised for his bold roles and opinions, and this time he is set to speak his mind in an exclusive episode of 'Aap Ki Adalat'.
ABP News launches weekend special show ‘Saakshaat’
ABP News announced the launch of a new weekend special show, ‘Saakshaat’. The show will ...
Richa Chadha to star in Indo-UK movie ‘Ainaa’
Richa Chadha will star alongside British actor William Moseley in 'Ainaa', an upcoming Indian-UK co-production....
Digital overtakes TV as a preferred destination to watch IPL 2023, says BARC data & Data.ai
Digital streaming of IPL has emerged as the preferred medium by surpassed Television. According to data released by data app analytics solutions platform data.ai, on an average 97 million viewers tuned in on JioCinema daily during IPL 23, as compared to 93 million viewers on TV under BARC 2+...
Zee Business’ #MRPParDoKhana news reportage results in IRCTC taking immediate strict action against offenders
While food delivery has been one of the more convenient services provided by the Indian Railway Catering and Tourism Corporation (IRCTC), there have been instances where passengers have been overcharged for purchasing food items or having unwanted items added to their train menus. Following passenge...