NDTV

NDTV’s Jai Jawan: John Abraham pays tribute to Indian armed forces in Ladakh

NDTV is set to air its special flagship program, ‘Jai Jawan’, this Independence Day, featuring Bollywood star John Abraham as he spends a day with the Indian Army in the challenging terrain of Ladakh. This patriotic special, celebrating the valor and dedication of India’s defenders, showcases John Abraham engaging with soldiers stationed in one ...


Zee tv

Zee TV leverages AI for ‘Sa Re Ga Ma Pa 2024’ auditions

Zee TV has taken a pioneering step in leveraging artificial intelligence to enhance participation in the Sa Re Ga Ma Pa 2024 auditions. The channel partnered with Bobble AI to deploy an intent-based marketing campaign that engaged 85 million global users through targeted AI-driven prompts within chat keyboards, leading to a significant increase ...


Zee Business launches 'Jai Jawan Investment Plan' series

Zee Business launches ‘Jai Jawan Investment Plan’ series

Zee Business, India’s leading business news channel, has introduced a groundbreaking show series titled Jai Jawan Investment Plan, marking a significant step in supporting the financial well-being of the nation’s soldiers.

Launched on Kargil Vijay Diwas, on July 26, 2024, th...


Colors Marathi revamps brand with new tagline

Colors Marathi revamps brand with new tagline

Colors Marathi has announced a significant brand transformation, introducing a refreshed visual identity and a new tagline, ‘Navi Ubhaari, Oonch Bharari,’ which embodies Maharashtra's aspirational spirit and commitment to progress. The revamp coincides with the launch of a new season of the highly successful reality show ‘Big...