DP World ILT20

Zee to broadcast agencies’ DP World ILT20

In an exciting blend of cricket and camaraderie, Zee Entertainment Enterprises Ltd (Zeel) announces the inaugural Agency Premier League T20, a unique trade marketing initiative aimed at media professionals. Launching in Bengaluru on December 16, the tournament will set the stage for the third season of the DP World International League T20 (ILT2...


Hockey India League

SPN secures three-year deal to telecast Hockey India League

Sony Sports Network (SSN) has signed an exclusive three-year deal to broadcast the Hockey India League (HIL), ensuring the franchise-based hockey tournament reaches millions of fans across India and beyond. The highly anticipated 2024-25 season kicks off on December 28, with matches set to be played in Rourkela and Ranchi. Fans can catch all ...


Premier League to establish new in-house media ops’ biz

Premier League to establish new in-house media ops’ biz

At a Premier League shareholders’ meeting, clubs unanimously agreed that the Premier League will establish a new in-house media operations business.

To be launched for the start of Season 2026/27, the Premier League  (PL) will bring all international media content production and dist...


Asian Cricket Council

Asian Cricket Council partners with SPNI for 2024-2031 media rights

The Asian Cricket Council (ACC) has entered into an exclusive media rights partnership with Sony Pictures Networks India (SPNI), covering all ACC tournaments from 2024 to 2031. The deal, marking a more than 70 percent increase in rights value from the previous cycle, underscores the surging popularity and global appeal of Asian cricket. Accor...