Times Internet

Times Internet secures BCCI media rights for key International markets

Times Internet has acquired media rights to bilateral cricket matches played in India in key international markets such as North America, the Middle East, and Southeast Asia. The company has reached an agreement with Pitch, a sports marketing agency based in the United Kingdom, for the BCCI rights, which were initially sub-contracted by globa...


Star Sports

Star Sports launches cricket WC campaign

Cricket enthusiasts across India are buzzing with excitement as the ICC Men's Cricket World Cup makes its much-anticipated return to Indian soil after a remarkable 12-year hiatus. The nation's fervor is reminiscent of the unforgettable 2011 victory, a moment etched in cricketing history. As the biggest cricket festival prepares to kick off fr...