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IPL on TV continues to lose both viewers & advertisers

In week 6, television advertisers fell by 40 percent. The previous season of the IPL had 98 advertisers, whereas the current season has only 59 advertisers on TV. Advertisers in digital, on the other hand, number in the hundreds. TV viewership remains at its second-lowest level in the last six years, with a TVR of 4.46 in the current se...


IPL on JioCinema: Average user time surpasses 60 minutes per match

IPL on JioCinema: Average user time surpasses 60 minutes per match

JioCinema, the official digital streaming partner of IPL 2023, has set a new streaming record with its IPL viewership. According to a media statement from Jio, the platform’s viewership numbers have been growing rapidly, and the latest IPL season has broken all previous records. The average user time spent on JioCinema per IPL match has su...