Sports - Indian Broadcasting World

IPL on TV continues to lose both viewers & advertisers

In week 6, television advertisers fell by 40 percent. The previous season of the IPL had 98 advertisers, whereas the current season has only 59 advertisers on TV. Advertisers in digital, on the other hand, number in the hundreds. TV viewership remains at its second-lowest level in the last six years, with a TVR of 4.46 in the current se...

Digital overtakes TV as a preferred destination to watch IPL 2023, says BARC data & Data.ai

Digital streaming of IPL has emerged as the preferred medium by surpassed Television. According to data released by data app analytics solutions platform data.ai, on an average 97 million viewers tuned in on JioCinema daily during IPL 23, as compared to 93 million viewers on TV under BARC 2+...

CSK, MI, RCB are top 3 in Comscore’s IPL social media ranking

According to Comscore’s cross-platform metrics for the IPL 2023 teams during the period from May 10 – May 17, 2023 Chennai Super Kings had the highest social media engagement, followed by Mumbai Indians, and the Royal Challengers Bangalore. ...

Gen Z watching IPL on JioCinema, says Axis My India survey

According to the latest findings of Axis My India's India Consumer Sentiment Index (CSI), JioCinema is the favorite means of viewing IPL for people aged 18 to 25. Approximately one-third of this age group chooses to watch IPL on JioCinema this year. The survey had a total sample size of 10,206 respo...

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“This initiative will empower subscribers to pay online and subscribe to the channels they want to watch and get it activated on their TV sets in real-time without any delay. Without needing to undertake any software development, LMOs can approach Mobiezy for their pre-built and pre-integrated solution that uses NXTDigital’s news APIs and can be up and running with their own mobile apps within just a few days.”

RU Ediriwira, Group CTO, NXTDigital Limited

“With the launch of Partnership for Growth 3.0 we intend to expand our network with 40 new NXTHUBs, each offering up to 650 live TV channels and broadband. Our efforts are focused on harnessing the convergence of technologies, developing robust apps and creating new business models that will help the overall ecosystem, delivering the best experience to our subscribers. We hope to achieve a stronger foothold in the rural regions of the country and grow our subscriber base.”

N.K. Rouse, COO, NXT Digital Ltd

“One of the key principles of the Hinduja Group is ‘Partnership for Growth’. After 2.0 saw the launch of HITS to connect LMOs in even the most remote locations through the only satellite-based cable TV platform in India; 3.0 focuses not just on strengthening the overall ecosystem we have built, but harnessing the convergence of technologies – to be delivered through a national network of NXTHUBs. Video and broadband are only the beginning of the digital highway of services that we have developed for roll-out backed by a robust suite of innovative apps developed by service providers exclusively for our LMOs and subscribers.”

Vynsley Fernandes, MD & CEO, NXTDigital Limited

“Wireline broadband is becoming ever more important not only in connecting homes across the country but also small to large enterprises-to the digital economy. The NXTHUBs will be the perfect point-of-presence to offer broadband services to cater to these consumer needs.”

Yugal Kishore Sharma CEO, ONEOTT Intertainment Limited

Amazing and grim battle for survival. Guess it will end up in Supreme Court. All that NCLT asked Zee to do was to file a reply to Invesco petition for a EGM. Now this is getting too serious. So far Invesco has been hammered for demanding an EGM. What is Zee upto? Ofcourse my lawyer community knows better!